Posted by La Fa on October 30th, 2015
You don’t wanna miss this
Posted by La Fa on October 27th, 2015
For those who couldn’t be down in denver for the Tall T sale we are giving ya’ll one day to get the same prices on hats that we had yesterday.. Get yours today!
Posted by La Fa on October 26th, 2015
Snowcieties Michigan flipped the script on the state of ski movies. Never have we seen so much raw skiing speak for itself. The quality verse quantity debate is officially dead. The edge control in this movie is supreme in a way that they make skiing in the city look natural. The mindset is obvious; no set ups, no bullshit, just hammer after hammer in full speed. Mike Hornbeck, Spencer Milbocker, and Kim Boberg turn Michigan into one hell of a ski destination. Its a progression the industry hasn’t seen in the sense that no one has ever moved to the midwest to pursue skiing. LAFA had to figure out what was running through their minds when they decided to go the opposite route of everyone else.
Q: So as most people already know you two have decided to moveback to the home state of Michigan this year. Most people kill to go out west and tunnel vision themselves thinking thats the only place to ski. What does the midwest have that the west doesn’t?
A: The midwest is just refreshing. You dont have competitive skiing anywhere in sight. The people skiing at the hills aren’t your typical skiers. The cities provide plenty of good spots to film too. Its not about what you don’t have, its about what you do have, haha.
Q: How has living in Michigan reignited your passion in skiing?
A: Its really made me want to create what midwest skiing can be. I want to show and prove that you can be one of the best and live in the midwest
Q: Is there anything that frustrates you with the younger culture of kids coming into Freeskiing? is there a difference between the west, the midwest, and the east coast?
A: The thing I hate the most is when kids say they wish they could be here or there and not focusing on what they have in front of them. Another thing that gets me nowadays is it seems like you really have to talk about yourself for people to notice. The louder you are the more hype you get; Just kind of clown shoes when you really think about it.
Q: Filming this year was for Armada’s snowcieties, whats it mean to you?
A: This is the third movie I have created with Armada; Wreckallections, Oil and Water, and now this. It means a lot. I do what I want, when I want, how I want. Its a dream come true
Q: What was so different about this project for you than the ones that you’ve done in the past?
A: The difference was spencer and I moved to Michigan. Kim came out for a month. We skied a lot. It wasn’t a weekend warrior film trip to a location. It was full commitment. Living it. Hanging out in the cities with our skis.
Q: What stopped you guys from filming with mainstream movie companies and make a shift to your own projects/ Armada
A: I wanted to go my own route and eliminate the politics of working with a big company. After a while, it doesn’t make sense. You pay to go on trips and make the movie with the company, the company makes money off your sponsors, the company makes money on the movie sales, the company makes money at the movie premieres, and you get good exposure with the possibility of getting more sponsors. You also have one hell of a time along the way. Eventually you realize that all your money and time is going in one direction. I find it easier to eliminate all that, and create my own movies and put them out for free.
Q: Mike, How long you been street skiing, and what kind of changes have you seen throughout the years, The Good, The Bad, and The Ugly.
A: I have been filming parts for a decade. The ugly I mentioned earlier; these days you have to talk about yourself for people to notice. The skiing can’t just speak for itself anymore. The bad would be coming to terms with the fact you have to talk about yourself and start doing it. Otherwise the story gets twisted and what you’ve spent years doing gets overlooked. The good would be that street skiing is growing and there are companies being created specifically for this niche. Its really cool to see how far its come since I started doing it.
Q: Gotta appreciate the Old school, we didnt create Street skiing. There are OG’s in this sport that I feel like rarely get acknowledgement from the younger guys out there. Talk about someone who helped framework the streets for you.
A: Movie companies have had a major role in showing it to the world. Level 1 made strike 3 and it started taking off for me then. Dave Crichton, Liam Downey, and Travis Redd. Watching these people do what they did was amazing. They always had street footage in their parts. I would say Liam Downeys style had the biggest impact on me out of anyone back in the day. He always had the vision. DC was always the best. Travis came off to me as a hard worker, I liked seeing his parts because you weren’t really sure what he was up to. I got the chance in real time to ski with Liam, Travis, Steele, and Vanular. It was kind of one of those moments where it was like, holy shit these are the dudes I have been watching for years and now I’m skiing rails with them.
Q: What do you guys see as the positives going on in skiing now, and what do you see as negatives.
A: The positives are that there are many different kinds of skiing. Some negatives I see in ski movies are too much editing to make the skiing look better, slow motion, eyeball shots, face shots, stating the obvious, and multiple set up shots for one trick. Play the damn clip in full speed and move on with it.
Q: Where does this project stand in your favorites list out of all the segments you have made?
A: This is my favorite hands down. We accomplished the goal we had when we decided to move to Michigan. Prove that you can produce quality skiing in the midwest. Hopefully the industry takes notice and the kids around here realize what they have right down the road.
Q: What does La Familia mean to you?
A: Its a family that shares the same passion and vision rooted back to the early 2,000s of skiing. Its turned into a company to help promote the non competitive side of skiing.
Q: So as most people already know you two have decided to stay in your homestate of michigan this year. Most people kill to go out west and tunnel vision themselves on thats the only place to ski. What does the midwest have that the west doesnt??
A: The midwest has a ton of handrails and gets a decent amount of snow throughout the winter making it a sick place to film and not to mention hot lapping at resorts. Winter aint to bad in Michigan.
Q: What are some of the issues you have run into trying to ski out of a small town in Sweden? Is there support?
Q:I know you’ve been traveling all over the world but from growing up in sweden perspective, how does the midwest compare and contrast to Sweden.
A: I definitely felt kind of the same vibe in the midwest compared to where I live and grew up at least , just that everything is a little bigger just like the rest of America haha, but the lifestyle and livin out there was pretty similiar for sure, and the same kind of hometown pride! haha. definitely more of a struggle hitting street stuff in Michigan tho, probably US in general, thats was the biggest difference I would say, other then that I felt at home pretty much haha, and great hospitality at the Hornbeck fams residence!
Q: Is there anything that stood out for you while riding with Hornbeck and Spencer in Michigan? Stories, culture of midwest, Way they ski, etc.
Q: Where did you come from and what can you contribute to your take/style of skiing
A: I come from town with no ski scene at all but it used to have a pretty sick snowboard scene at the local resort, I was snowboarding until I was 12 and I tried skiing and got hooked, but I hadnt seen much of skiing at all when I started, So it felt almost like I was the only one skiing in the world at the time, so isolated haha, no idea what the tricks were called n etc, o I just tried to do whatever my snowboard friends were doing pretty much haha, so for sure some inspiration from snowboarding, but there are so much stuff you can ride on skis that I dont want to get caught on one thing, just ski and enjoy everything that you have in mind. And airtime is fucking awesome to so I like to try to go big whenever there is a spot for it haha.
Posted by La Fa on October 25th, 2015
Back in the days when all the homies lived in CO.. Keystone was poppin off wit some of the best jumps and ill shredding. Now its hard to get vail resorts to acknowledge the guys that ride there. They could literally care less with their bullshit venture to become a family resort area they are stomping out FREEskiing. Anyway, less rant more shred so check this shit out. Filmed N edited by Scott Klumb
Posted by La Fa on October 22nd, 2015
N you know this… manna
Posted by La Fa on October 17th, 2015
we are stoked to say we have resupplied the grey/camo and brought in a new color wave of black and white
Posted by La Fa on October 13th, 2015
After popular demand we have gotten more of the Grey w/ camo brim snapbacks made, Lot of people have been wanting these so get them before they are gone because we will not make more this time! They should be in in a couple days preorder now!
Posted by La Fa on October 7th, 2015
Real Deal Holy Field.. knockout shit right here
Posted by La Fa on October 5th, 2015
For tonight only we will be selling the Tees and an unbelievable price, easy 10 spot for the Anarchy Tee, $15 for the Reaper and $30 for the Tall Tee Collab. Not only that but if your order goes over $50 we are going to throw in a free facemask. Tonight only
Posted by La Fa on October 2nd, 2015